In a nutshell

You’ll be responsible for delivering our digital trading strategy, driving traffic, and optimising conversion across our digital channels. From delivering exceptional merchandising and promotional experiences to enhancing customer journeys and achieving ambitious KPIs, you’ll play a pivotal role in our commercial success.

You’ll also:

• Own the presentation of pricing, promotions, and offers across digital platforms.
• Ensure all pricing and data are accurate, relevant, and aligned to our strategy.
• Optimise customer journeys — reducing bounce rates and improving engagement.
• Analyse competitor propositions and make actionable recommendations.
• Provide accurate planning data to support capacity and operational modelling.
• Drive ROI across PPC, SEO, and affiliate marketing to maximise value
• Champion ecommerce excellence across the wider business.
• Strengthen digital leadership within the Digital and Distribution teams.

Day to day

• Deliver the online trading strategy to achieve revenue and profit targets in line with Virgin Atlantic’s strategic goals.
• Use data-driven insight to identify opportunities and challenges affecting conversion.
• Partner with Marketing to grow traffic and maximise ROI.
• Represent Digital at weekly trading meetings.
• Collaborate with Revenue Management to identify and execute competitive, profitable trading opportunities — ensuring alignment across global markets and sales channels.
• Work closely with Distribution to drive direct business growth in line with our strategy.
• Ensure transparency and consistency across all ecommerce and direct sales channels.
• Partner with Insight teams to build analytical models that track and enhance ROI, identifying conversion opportunities.
• Collaborate with UX teams to ensure content supports trading propositions and enhances customer engagement.
• Influence CRM activity to ensure trading initiatives are integrated effectively across marketing channels.

About you

• You’re a detail-oriented, analytical thinker who thrives in a fast-paced, results-driven environment. You bring clarity, structure, and focus to complex challenges — and love turning data into decisions that make a tangible impact.

You’ll bring:

• A BA (Hons) degree with at least a 2:1 classification
• Demonstrable experience in digital trading within a commercial, fast-paced environment
• A proven record of delivering ambitious growth and profit targets
• Strong analytical and commercial acumen, including P&L management
• Experience with web analytics tools (Adobe Analytics, Google Analytics, etc.)
• Expertise in PPC, SEO, and other acquisition channels
• Excellent communication skills — both written and verbal
• A proactive, can-do attitude and strong influencing skills
• Proven ability to apply user experience best practices to digital trading